Tuesday, October 26, 2010

Twitter Language, 6 Pixels, Memes and Social Media Dashboards

Welcome to the second class! It was great to meet all of you and I am very excited for an awesome semester and class. Having students who are engaged and interested in the subject matter is fantastic!

Today we will be covering Twitter Language, memes, social media dashboards and visiting 6 Pixels of Separation in the Great Hall. So let's get started. I am going to walk you through some tweets and we'll breakdown what things mean together. The following video explains some of the uses of #hashtags with examples. Using Twitter Search you can follow some amazing events and discussions.

Check out the #TEDxUBC hashtag, sadly all tweets disappear from Twitter search in 7 days. Now lets head to the great hall for 6 Pixels of Separation... So Let's Go!

After we get back I will be discussing memes, internet memes and how to take advantage of what's hot in the world of 'viral'. Viral marketing is a misnomer as a marketer can hope to create a viral video or viral sensation but can't guarantee it or plan on it. Attempting to illicit LOL, WTF and OMG with your 'viral' media is the formula most likely to create success.

Double Rainbow
Double Rainbow Song
Double Rainbow Taco Bell/KFC
Double Rainbow Microsoft Ad
Double Rainbow iPhone Ap

Old Spice Guy @ teens
Old Spice Guy @ women
New Spice Guy

In the last part of class today I will be introducing you to Hootsuite and Tweetdeck and we'll have a class discussion about the FABs (features, advantages, benefits) of each tool. Please be prepared to discuss each tool from your perspective. New users opinions are the most interesting to me.

Lab Part 1 - MemeTown
You will be asked to find and present a meme to the class. Please describe: Why it caught on in your opinion. What elements of OMG, LOL and WTF are present? How could a business, individual or organization take advantage of this meme to gain exposure?

Lab Part 2 - TweetBox
Tweet once "@kempedmonds" with a message about something you learned today.
Tweet a shortened link to something of value to your classmates and include "#MDIA2045"
Tweet a question on Twitter about something you want to learn about and include "#MDIA2045"
Tweet and follow @mackflavelle @groosterVan and @daveohoots. Your tweet should let them know how excited you are to have them speak to your class or what you hope to learn from them. Include "#MDIA2045"
Retweet a tweet from #TEDxUBC that has a link to something you found interesting in it.

Tuesday, October 19, 2010

Introductions, Ideas & You

Welcome to MDIA 2045 at BCIT in the New Media and Web Development 1 year senior management certificate. This course will be informative, interesting, challenging and broad. There are a lot of things we are going to learn in the next 12 weeks. As your instructor, Kemp Edmonds, I will act as a facilitator, not a dictator. Education is being transformed by social technologies and in the course we will work to take advantage and benefit from this change.

Your education is longer restricted to this classroom or a school. Learning is lifelong and not based just in books and history. It's based online in multimedia, connecting with others and learning to find answers to your own questions. Google can teach you more than I ever could. Education especially in New Media, Web Development and Social Media comes from great sites like NewMedia.org, W3Schools & Mashable.

Before we go further I should let you know about my story. It's a story about passion, education and personal learning. Sitting in lectures I used my laptop not for Facebook, poker or online games but to learn about everything I could about social media and the transformation of our world through personal learning. Through tools like Twitter I was able to expand that into a personal learning network and build a personal brand.

Shortened URLS
Shortening links are a key part of all internet marketing because they allow us to track and measure the effectiveness of our activities. They are a number of URL shorteners but in this course you will be required to use one with built-in tracking. Either bit.ly, j.mp, goo.gl or ow.ly through Hootsuite. There are a few others and you can use BUT they MUST track the click throughs, location and referrers.
Let's look at a few examples...

RSS Feeds
RSS or Really Simple Syndication is the best way for you to stay up to date on information that is important to you. RSS feeds also allow you to make your content or your clients content easily available for consumption by readers. Instead of going out and visiting sites to see if there is new information on them you can use a reader like Google Reader, my personal choice, to gather all of those 'feeds' into one place. This saves time and allows you to quickly check the information to see if it's relevant to you.

Boolean Search
Boolean Search is a few tweaks you can make to a search online that will enhance the usability of these searches. The main tools are AND, OR, -, ~, and "". Each of these items means different things to the your search. ~ means similar to, "" means an exact match. NOTE: On Twitter you don't need to use AND as it is already assumed when two words appear next to one another.

Lab 1

BONUS: a video adapted from a talk about the current educational paradigm from Sir Ken Robinson. Another great place to expand your mind is TED Talks: ideas from the world's top thinkers.