Tuesday, January 18, 2011

Final Class +1


Well it's come to an end. I hope you found this course informative and that it at least met your expectations. This class is about the business of internet communications. To choose the date for our makeup class I have used a great scheduling tool called Doodle. Be sure to choose your preferred time for the class HERE. Please choose the three best times for you. I hope as a group or as individuals you've decided what you'd like to cover today. I have a few things in mind, but let's do what you want today.

As promised please let me know how to improve the course in your opinion by filling out the following:







I also want you to try out and check out Tungle.me. It's an awesome web-based scheduling tool. The best thing about it is people don't have to be registered users to schedule a meeting with you.








My backup plan if you don't know what you want to learn about is have a crash course in Internet Marketing (follow this link for a workshop). HubSpot White Papers!!! Here's our first video for today. It's about SEO and email marketing:




SEOmoz Whiteboard Friday - Email Marketing and SEO.


What is Inbound Marketing? What is Outbound Marketing? Think abot the metaphor of the magnet and the broom. The following video is a funny, brief overview of Inbound Marketing:




What is Content Strategy? Besides the buzz word for 2011 Content Strategy is an integral part of your overall internet marketing strategy. Here is a great little video that describes what Content Strategy is:




GUEST SPEAKER: It is with great pride I introduce the star of this amazing video... Jon Becker! He will be joining us after the break today to tell us about his journey from this program to an important role with one of Vancouver's top internet marketing companies.






Last but certainly not least if you are interested in getting a broad and expert picture of what social means to business in the next 5 years please join me at this book launch that I am throwing for Jay Baer one of the leader's in social media for business.





Tuesday, January 11, 2011

Let's Get Down to Business


I have to apologize about my forgetting we had class the first week of the year. Things came up fast and I made an error. I would like to make up that class if that is what you would like or you could get your money's worth coming to me for connections, internships, advice and more. Really I am willing to do whatever it takes to win you guys over. So let me know what you'd like. Another class in a bar with a couple speakers later on this year? Let me know.




Today it's about business. Business use cases. Your impressions. What's obvious working? What's obviously not working? Let's talk about it. Below are a number of link to business practices with social networks and social media. What are some campaigns that have worked on you on social media?



Scott Stratten - The Biz Media Sessions.  @unmarketing
Social technologies are about a whole lot more than just marketing. Some of the uses of these technologies are: customer service, fundraising, making art, crowd-sourcing solutions, professional networking and thought leadership. Let's get an overview by going through a few of the first and strongest use cases...




As our first exercise you will each be asked to research a business use case of social media for 15 minutes and then some of you will be called on to tell the class what you learned about the business use you noted.

The Mashable Collection

150+ Social Media Policy Examples - A MUST SEE DATABASE

Social Media is Dead? A few informative presentations...





Assignments & Grades
Let's go through your assignments to date and your final assignment. Everyone has done a good job on attendance and participation marks are strong for most students. Completing the assignments listed below and submitting the final assignment will nearly guarantee you a passing grade.

You will be marked based on your level of completion of the given assignments listed here:
NOTE: The brief descriptions are not the entire assignment please follow each link and ensure that you've done each step in the assignment as listed at the bottom of each post.

Final Assignment
Your final assignment is to evaluate your own use of social networks this semester. Choose 5 of the networks you've explored and use at least 500 word each to describe your experience with the 5 networks. This assignment should be at least 2500 words. For full marks each 500 word section will answer the following questions:
  1. What was your experience with each network?
  2. How you can improve your use?
  3. How would or wouldn't use this tool for business?
  4. Did you find any articles or advice on this tool? Please link to at least two.
You may submit the final assignment by posting it to your blog and emailing me a link to kemp_edmonds@bcit.ca You can also submit the assignment by attaching it to an email and sending it to me.

Your final homework is not for marks but for your own information. As a group please decide what you would like to cover in the final class next week. Let me know 5-10 topics that you want to learn more about and I will talk to those topics and as a group we can explore them further.

Thanks for being such an amazing class. Next week you will also have a chance to fill out anonymous course surveys. I will probably has a short survey of my own for you with specific questions focused on improving this course.

Tuesday, December 14, 2010

The Virtual, Emerging Tools and New Realities

To start off class today I want to discuss a recent post by Twitter called "The 10 Most Powerful Tweets of 2010". So click that link and let's talk about the power of this medium this year.

From there we will take a look at a presentation and framework that I show people in talks that I give. Then we'll move on and see what we have from there. My lovely wife has cooked some lovely holiday treats for the class!
There’s a feeding frenzy going on right now in the world of social networking. Companies are being funded left right and centre and new tools are coming to market everyday. Some of the tools are in private testing, sometimes referred to as Alpha or Beta, while others are open to the general public. - Kris Krug.
The $335,000 Virtual Nightclub. -Entropia.com
Virtual worlds are selling digital properties. In one case a virtual nightclub that actually creates real revenue recently sold for $335,000. Virtual Japanese Pop Stars are filling real stadiums fulfilling 'prophecies' written by Vancouver author William Gibson years ago. Young people are dying from spending so much time in internet cafes without food or drink.

Thanks for being part of enjoyable class last week. And a big thanks to Both @MackFlavelle and @GroosterVan. It was a lot like a Meetup. Meetups are great ways to bridge the digital divide. I've presented at a few meetups including two that are happening tonight while this class is going on. In fact there are at least three events happening tonight that I would like to attend: Vancouver Social Media Professionals Meetup, Net Tuesday (Non-Profits using the web) or The Vancouver Board of Trade Small Business Council Meetup.

 I recommend that you find meetups that suit your interests or professional development desires. Into iPhone and iPad apps? Attend the iPhone Developers Meetup. Like Drupal? Make it out to the Surrey Drupal Meetup. Graphic Design? Check out the Vancouver Graphic Designers Meetup. You get it!

As a student you have a special skill, an ability that no one else possesses. As students you have a reason to speak to everyone and anyone and most of them will be more than happy to do so. Some of those people will offer you jobs, internships or opportunities. Curiosity is your special power as students it's a super power. A desire to learn and acquire new knowledge is the one thing most employers are looking for. When looking for things whether about people through Google and LinkedIn or about businesses through Yelp and Google Maps technology can be imperfect.

Thanks for coming down to Gastown. For those who used Google Maps to find the place you probably noted that the location is still registered as the previous location across the street causing confusion. I spent 20 minutes looking for the place the first time I was there having used Google Maps to get there. This is the new reality; although the technology mostly helps especially when using Google Maps it can also cause confusion. In fact one woman walked the wrong way on the freeway and is now suing Google Maps for her distress.

After a great first half of class I feel like most of you are using and learning about the tools that are important to you. I hope consideration has been given to each of the tools we have focused on so far: Wordpress, Twitter, LinkedIn, Facebook, Google and Delicious.

Today in the social media realm let's explore what we call emerging tools and networks:

Tools
Slideshare.net - Publish documents, PDFs, PPTs and videos
Ning - Create your own social network (no longer free)
Formspring.me - Q & A social network
Quora.com – Q & A social network.
Namesake.com – professional networking tool.
Flavors.me – create a personal landing page/aggregator.
curated.by – currate Tweets into bundles.

Music
SoundCloud – broadcast your muscial self
hypem.com – music blog aggregator
Last.fm – music social network
Blip.fm – music broadcast social network
MixCloud.com - music social network
Ping - iTunes' social network

Video
UStream.tv – live video streaming + mobile
Justin.tv – streaming video social network

Mini Blogging
Posterous – mini-blogging
Tumblr – mini-blogging & remixing web content
Ping.fm - A tool to post to dozens of social networks at once

Location
Dopplr - travel social network
TripIt – travel social network
FourSquare – leading location based application
Gowalla – location based social network

Planning
Plancast - Time plan and broadcaster
Tungle.me - Great scheduling tool

Etc
Namesake.com - Invite only. Ideas & advice
Honestly.com – reputation & resume
Jumo – connect with & support non-profit’s online campaigns
Wibiya – cool social networking toolbar to add to footer of your sites
MailChimp – manage email subscriber list
EmpireAvenue.com - the social stock market
Path - 50 friends max.


Lab & Homework
Sign up for 5 of these social networks and explore others. Write up a short review on your working blog for each of the five networks. Give three pros and three cons for each site in your opinion. This will part of your mark for assignments and is due the week before the last class.

For those who are curious about just how popular these sites are use QuantcastAlexa or Compete to analyze their web traffic before signing up or use google to find reviews and articles about some of these social networks if you're curious.

From this class forward we will now be focusing entirely on the business side of social networking and online media. So get ready with your questions and queries and start thinking about the internship that's right for you. Want a sneak peek of some of what's coming? Check out my SlideShare.

Enjoy your holidays and keep on tweeting and sharing. Your level of communication: in person, via email and on social networks will largely determine what kind of internship you will end up with. If you want advice about how approach organizations you want to intern with please email me and let me know how I can help you.

"Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts... A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding..." -William Gibson, Neuromancer, 1984.

Tuesday, December 7, 2010

DaveOHoots Visits!

A big thanks goes to @MackFlavelle and @GroosterVan for giving us an amazing class last week.

Here is the live concert of the virtual japanese pop star as discussed last class

It's great to have @DaveOHoots in the house for our class. Check out the slide deck chat from the chat he is giving in our class today.


Tuesday, November 23, 2010

Roundtable & Facebook for Business


We are going to start off class today by coming together without our computers. We will get together as a group for the first part of class for each of you to discuss the challenges and experiences you have had with social media thus far. I will ask each of you about the homework you were asked to complete.


Facebook for Business and FBML are the main topic for today's class. Today you are all going to learn how to do a few different things within Facebook pages. Here is a one page step-by-step guide I have created for this task.




Involver is one of many products out there that will create custom Facebook tabs for other social media properties. There are other options but for today's lesson and example we will be using this free tool. Now that you've been introduced to the new tools it's time to put them into practice. Remember that your Facebook page is private unless you choose to publish it so don't worry about it. You may be asked to show your page and its elements in a class in the future so do your best.

Homework:
  • Create a Facebook page
  • Add a custom FBML tab
  • Add a linked image and a Google Form to the FBML tab
  • Add two Involver tabs to your Facebook page
  • Get excited for next week's field trip to McLean's. 5pm Sharp.
  • Check the class blog for an update Monday night

Tuesday, November 16, 2010

Wordpress, @mor10 & Blogs talk...

Welcome to class #5 in Social Media for Web Dev. I had a request for more guest speakers and I am happy to oblige as today we will have @mor10 joining us for the middle part of class. Morten, who started his own company in 2008, Pink and Yellow, is a bit of a Wordpress wizard. Today he will be telling the class about Wordpress and his business, how he came to be successful and what he does to keep it up.

Get Microsoft Silverlight

*Currently watching this video and so stoked to get started.* Pure Awesome by @mor10.

Morten's Wordpress Blog and some posts:

Wordpress 3.0 Essential Training
Simple Yet Powerful Wordpress Hacks

Be sure to ensure your client owns and understands hosting and domain ownership. This should not tie or tether your clients to you in the long run.

Take advantage right now of Google Places! Register your customers here to take advantage.

ExpressionWeb: Windows Only. Use VMWare to run it on Mac. Like Adobe Dreamweaver

Bitnami: The Wordpress+ offline viewer. The self hosted option is free. Like WAMP or MAMP. Download the "NATIVE" app from here. It's WordPress on your computer!

Mashable: Top 10 Wordpress Plugins to promote your Social Profiles
SoloStreamTop 10 Wordpress Plugins for 2010

Blogging is a word that has had it's day. The word originated from it's initial meaning of "web log" which was shortened to "Blog". A blog is a for ideas, opinions and thoughts. Some people blog about their personal life or interests while others use blogging to discuss ideas in their work and bring together insights gathered from others. The name of the game is, provide it. Don't know what it is? Ask your audience. The largest blogging platform isWordpress.com and it is the starter's recommended option. I use Blogger :(for now... because it's what I am used to and it works for my purposes. Advanced users or those with access to capable technology professionals should useWordpress.org. The major differences between Wordpress.com and .orgare listed here by Wordpress>. Ultimately if you have a strong grasp of Wordpress.org you can create entire websites and custom designs.

Blogging is now just a part of a website and most important it's the part of the website that is updated the most and provides the most content for Google, Yahoo! and Bing to index. This is one of the main reasons that a blog is so essential. The blog also trumps Twitter (too short) and Facebook (too social) in that you control the user experience. You decide what the experience will be like: simple and clean like Thomas' Tumblr site or widget filled and full of processing errors like my Blogger site.

A blog compliments your other efforts on social networks and can lead to revenue and writing work for other publishing mediums whether online or print. This is an important way to leverage the content you write on your blog to publish in other places whether you blog for a business or yourself. Your blog also feeds other online efforts by backing up your insights and ideas with more concrete examples with links and references to supporting documentation.

Today I want you to really dig in and explore your own blog. Install Google Analytics, install the Facebook like buttons, install Twitter's @anywhere feature. Try installing all kinds of things to see what changes are made. Be sure to install a Spam filter on your wordpress.org blog. Please spend the rest of the class working on and messing with your blog.

Homework:
  1. Setup a 'test' blog: This can be a test blog or your real blog.
  2. Write one post with a video embedded in it
  3. Write one post with a Creative Commons licensed photo on it with proper references.
  4. Look up and understand Hyperlinks if you haven't yet.

Tuesday, November 9, 2010

Twitter Workshop

Whether we are talking about Tweetups, Twestivals or Tweeps Twitter is quickly becoming the most valuable and misunderstood social network out there. In it's simplicity and customizability lies it's major benefits and major challenges. All you get it 140 characters to make your case or tell others what you want to tell them.

"The land of Twitter otherwise annoyingly referred to by TwitterHeads as the Twitterverse or Twittersphere… is awash with used car salesman, get rich quick dudes, snake oil peddlers, hacks, loudmouths & know-it-alls. Don’t let it turn you off. Don’t think that’s an ok way to act online. This however shouldn’t be any reason to not engage in the medium but instead probably some sort of proof point that there is in fact something new and special happening here." - Kris Krug.

Twitter isn't all about people talking about cats, sandwiches and foursquare. Most of the nearly 100 million Twitter users are sharing knowledge, ideas, stories, intimate details, connections, and emotions – to audiences known and unknown. By participating in your own online spaces and communities, you are helping to grow something new, something larger and more interesting than you think. As Kris puts it "a collective consciousness of info, art and emotion — and by doing this we are contributing to the overall health of the public domain and our culture."

The idea that Twitter is for X or Y is short-sighted on the part of any user. Twitter can allow connections and education beyond what you may think. This week is about learning more about Twitter and ramping up your use of it as we move through this class. Let's see more use, more interaction and more help from one another, to others and for the collective consciousness.

Today we are going to start with Twitter language and then we will move onto to the best formation of a tweet. We will explore how to get your tweets into larger conversations, talk about how #hashtags extend beyond events and thematic chatter.

@Replies
– a public mention is directed to an individual account but everyone can see it. The equivalent of talking to someone and while others listen.

Direct Messages (DM’s)
– a private message like an email. Can only be sent to those following you.

ReTweets (RTs)
– Twitter’s equivalent of a forward. Note the difference between the Old Retweet and the New Retweet.

#Hashtags
– similar to a ‘tag’ but the ‘#” hash designation differentiates the tags from the content of the Tweet.
– originally used because there was no Twitter Search.
– good way to string a conversation together or add meta-data to the Tweet payload.
– check out #edchat or #webdev #dev Want to see other hashtags? See this.

ACTIVITY: Find a #hashtag that will be useful to your classmates. Tweet it out with #MDIA2045 and tell us how you found it.

BONUS: What are you doing this Saturday? This may be the path to greatness...

Twitter Search:
– realtime search on search.twitter.com vs. persistent searches in your Twitter client

Trending Topics on Twitter:
– Canada, US, Cities, etc.

Archiving Twitter:
– TwapperKeeper
– Backupify.com
– The Archivest
– http://www.tweetguard.com/

Twitter Lists
– a great way to organize followers or Twitterers by subject, geography, or any other designation

Twitter Tools & More:
Klout - Analyze Users
Tweetstats - Analyze Stats
TwitterSheep - Analyze Users and Followings
Twellow - The Twitter Yellow Pages - Follow top tweeters
WeFollow - Find top tweeps to follow
Twitaholic - Track popular users and learn more
TwitterCal - Tweet your Google Calender Also see Plancast & Tungle.me
Twitpay - Send Paypal Payments via Twitter
TwitPic, YFrog, etc - Pics & Videos
Twtpoll - Twitter Polls
TwittURLy - Track top Twitter Topics

Lab/Homework:
– read “The Twitter Guide Book” by @mashable
– signup for HootSuite or download TweetDeck
– create 3 permanent search columns in your Twitter client
– subscribe to 2 #hasttags via twitter.com or your client
– send out at least 1 standard message, 1 @ reply, 1 Direct Message & 1 ReTweet.
– start 1 Twitter list
– follow 20 interesting people

Bonus:
– signup for either TEDxVancouver or BarCamp Vancouver
– Follow Kemp's Twitter list for this class and add it as a column on Tweetdeck or Hootsuite
– find 2 interesting tools of the vast expanse of Twitter tools available out there and share them with the class next week.